How to Incorporate Stories into Your Speeches

Public speaking is all about engaging your audience and keeping them interested. One of the most effective ways to do this is through storytelling. By incorporating stories into your speeches, you can capture your listeners' attention, inject humor and emotion, and help them remember your message long after your speech is over. In this article, we'll explore some tips on how to incorporate stories into your speeches and make them more effective.

1. Choose Relevant Stories

The first step in incorporating stories into your speeches is to choose stories that are relevant to your topic. Your audience should be able to relate to the stories and see how they connect to your overall message. Avoid stories that are too personal or have no connection to your topic, as they may distract your audience and undermine your credibility.

When selecting a story, consider the following questions:

  • What is the main message of my speech?
  • What stories do I know that relate to this message?
  • What stories have I heard or read that could support my message?
  • What stories will resonate with my audience?

2. Make Your Stories Memorable

The best stories are those that are easy to remember. To make your stories memorable, make sure they have a clear beginning, middle, and end, and use vivid descriptions and emotions to engage your audience. Use humor and personal anecdotes to create a connection with your audience and make your stories more relatable.

Try to incorporate your message into the story in a subtle and seamless way to avoid sounding preachy or overly didactic. An effective story should leave your audience with a clear message or moral that they can remember and apply in their own lives.

3. Use Stories to Support Your Message

When incorporating stories into your speeches, it's important to use them to support your overall message. A good story should illustrate or reinforce a point you're trying to make, rather than distract from it.

Before including a story in your speech, ask yourself:

  • How does this story relate to my overall message?
  • What point does this story illustrate?
  • How can I use this story to reinforce my message?

4. Practice Your Delivery

Delivering a story effectively is just as important as choosing the right story. To make sure your story has the desired effect, practice your delivery to ensure that it is clear, engaging, and memorable. Practice using your voice, gestures, and body language to bring the story to life and enhance its impact.

Consider the following when practicing your delivery:

  • What tone of voice should you use to convey the emotions in the story?
  • What gestures and body language can you use to enhance the story?
  • Where should you pause to create tension or emphasis?
  • What words or phrases should you emphasize?

5. Know When to Stop

As with all good things, there can be too much of a good story. To avoid overwhelming your audience with too many stories, be sure to limit yourself to one or two stories per speech. Also, keep in mind that a story should be used to illustrate or reinforce a point, not to be the entire point of your speech.

If you find that your speech is becoming too focused on the story, consider trimming or editing it down to a few key points. Remember, the goal of your speech is to communicate a message and engage your audience, not to showcase your storytelling skills.


Stories can be a powerful tool in any public speaking setting. By choosing the right stories, making them memorable, using them to support your message, practicing your delivery, and knowing when to stop, you can incorporate stories into your speeches and make them more effective. Whether you're giving a business presentation, conference speech, or wedding toast, stories can help you captivate your audience and make your message more memorable.